V8 Supercars: Team Penske boss Ryan Story and Erebus chief Barry Ryan involved in online spat as feud escalates

The war between DJR Team Penske and Erebus Motorsport has spilled into social media with the heavyweight teams attacking each other in cyberspace.

In an ugly escalation of the feud that has been raging since Scott McLaughlin and Dave Reynolds tangled in Townsville, Penske boss Ryan Story called out his Erebus counterpart after following a serial serving of “who cares” comments posted under stories featuring his two drivers.

News Corp Australia can reveal Erebus employees were behind the “who cares” campaign that saw team personnel posting derogatory comments on stories featuring McLaughlin and his Penske teammate Fabian Coulthard.

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DJR Team Penske boss Ryan Story wasn’t happy with his Erebus counterpart.Source:News Corp Australia

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A Facebook story featuring McLaughlin and Coulthard playing cricket even attracted the attention of Erebus boss Barry Ryan with the Bathurst winning co-owner chiming in with a “who cares” of his own.

Ryan’s comment forced a reaction from DJR Team Penkse with the all-conquering team’s boss weighing in.

“Nice work Baz,” Story wrote.

“We all work hard to activate and deliver value for our partners so we can keep going racing. I would never post a comment like this on a similar Erebus initiative. Never.”

The two teams have been at war since Reynolds and McLaughlin collided in Townsville last year.

The feud erupted when McLaughlin slammed Reynolds as a “desperado” for a lunge that ended up taking both drivers out of the Townsville 400.

“It was pretty full-on, wasn’t it? Especially lap one,” McLaughlin said in a post-race interview.

McLaughlin labelled Reynolds ‘a desperado’Source:News Corp Australia

Reynolds hit right back.Source:News Corp Australia

“Everybody’s battling for visibility and traction, it’s risk management on days like today. Especially when you’re up the front and in a (strong) championship position, like he is.

“Dave was just a desperado. He can say what he wants; I went down and saw him and he said I turned in or whatever. But personally, if I turned in it was by a millimetre and he’s just clipped me up the rear, so whatever.”

Reynolds turned it into a war on the words when he launched the first of several verbal attacks.

“He is very precious these days,” Reynolds said.

“He is not what he used to be. It is a different Scott to what we knew years ago. That is what I feel anyway but I don’t think I am alone.

“There has been a definite change. When we first saw him in GRM (Garry Rogers Motorsport) he used to swear in his interviews and say funny, off the cuff things – real stuff. Now he just thanks the team and the sponsors. It is all very corporatised. It is probably good for the sponsors but boring for everyone else.’’

McLaughlin responded, of course.

Reynolds (left) and Ryan (second right) are having a running battle with DJR Team Penske.Source:Supplied

“It’s one of those things, where it’s always going to be different, when you go to other teams and there’s a lot of pressures that comes with that,” McLaughlin said.

“Some people grow up and some people don’t, and I think we can tell which one (of us) has grown up.

“I think I’m the same person I’ve always been. I just understand I’ve got a bit more on my shoulders and now I’m in a completely different position.”

The pair will resume the on-track war – which is clearly being won by McLaughlin – on Saturday in Darwin when the championship resumes.

Originally published asSupercars war of words stokes bitter bosses feud

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